Virginia Slims brand always preparing some surprise for adult smokers. At this time, looking forward to spring mood and desire for change, she decided to update the entire line of fragrance, and to update the package design. Virginia Slims Ultra Lights with smooth, silky Flavor appeared in a new line. Was reduced tar and nicotine in the Virginia Slims Full Flavor, tobacco blend in the Virginia Slims Lights were repaired.
Creative and communicative strategy was devised by agency Leo Burnett Moscow, partner, Philip Morris Sales and Marketing. The basic idea behind the campaign is an update, freshness, and art.
Creative note, in every woman today. Taking into account the multiplicity of individual women, Virginia Slims cigarette adult smokers give another opportunity to express themselves, a challenge not only follow fashion trends, but also create your own style, inspired by cigarettes Virginia Slims.
New smooth flavor with pleasant shades of light, new, fresh color on the package, the new logo design and a description of the new brand. The campaign is aimed at sophisticated, well-informed, intelligent and adult women who are interested in literature, film and creative work.
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